The brandability is nice, but a lot of work to find such a specialised buyer. It's not a domain that's going to sell itself at SEDO. If you were pitching end users, I'd say go in asking for $200 but be prepared to bargain downwards.
Frank
---------- Post added at 07:56 AM ---------- Previous post was at 07:19 AM ----------
I should clarify/qualify my above comment a little by saying that in the end user market, $200 is nothing to get worked up over. The reason I say that is that it takes work to canvas and pitch those end users. Usually, if I end up with a domain that I feel is worth a $200 opening price, it was part of a parcel I had to buy to get the domain(s) I really wanted, and I will not expend much effort in trying to sell it. Without getting into a rambling missive about my methodology, I know going in that for a domain in a niche about which I am knowledgeable and have experience and/or assets, $400 is my minimum sale price to which I will apply real effort; outside of one of my specialty niches the minimum is $625. This is just a factor of known effort, time and expense to sell a domain -- the average hours worked per sale divided into the sale prices dictate certain minimums before the domain is worth it to me.
I mention this simply to clarify, because $200 is not a bad domain value, but $200 that is not going to walk up and jump in your lap is different from $200 that will.
Frank