actually had this on my 'to get' list; thought it very brandable as an earplug product, hearing-aid site, etc. Maybe even nicer as a BUNNY site, or animals site for kids, ha ha.
Wide variety of uses. Sounds neat. Only 4 letters. Sounds like a real word.
Still, doubt domainers would get too much out of it, so would appraise low for now:
resellers = mid xx to very low xxx at most if they have a strong plan for it.
end user = someone who sees an ideal use for it could bid nicely high for this; it's all up to who sees it. Could even serve as a cartoon or comic name, so it's a real wild card. At the low end they might go low xxx, but if someone has a very strong use for it it's actually an ideal name. Wish you hadn't thought of it too!!