question-answered Double letters - Branding confusing?

[Money Consultation]

Hi,

What do you think about double letters for brandables? Is it confusing? Any opinions are welcome.

Do you have any please share.

Here's mine: six-letter dotcom SSSALE

 

[Money Consultation]

This is a real company real business
Thoughts?

 

[Bravo Mod Team]

What do you think about double letters for brandables?

I'd be worried about memorability.

With repeated letters, consumers have to remember which letter is repeated and how many times.

That significantly decreases the chance of them being able to recall the domain name, and that's the primary purpose of domains: memorability.

Otherwise, we can just use IP addresses: https://1.1.1.1 or https://8.8.8.8

 

[NoobTask]

Hi,

What do you think about double letters for brandables? Is it confusing? Any opinions are welcome.

Do you have any please share.

Here's mine: six-letter dotcom SSSALE

Show attachment 281422

I would like to know how many users try put this "$$sale.com" to browser.


And answer to your question. It is my subjective point of view.
I think that its better to use just 1 character - no doubles. But it is not cache as in your example. That is another story.
Reason why just 1 character is because minimalise typos. And make shorter, more memorable address.

Its great question thanks for opening such thread.