Thinking about a potential usage for " DoNotApply.com " brought to mind a resume writing service.
Do Not Apply for a job without using our " super " resume preparation service to ensure your resume submission is well formatted, well written, your particulars highlighted, etc.
A resume service was my first thought though possible that name might be catchy and appropriate in other user fields.
IMO an interesting name that may have several potential user fields, though at what dollar value in what user marketplace is to be determined.