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opinion Domaining according to Charlie Munger

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I asked Charlie's AI conscience about domaining and gave me this gem:
I don’t claim to be a domain investor, but I do know a thing or two about rational decision-making, avoiding stupidity, and placing the right bets. If I were starting out in this curious business of Domaining, or domain name investing, is the digital equivalent of real estate speculation but instead of buying land, you’re buying online addresses. I’d approach it the same way I’ve approached everything else: with an eye for value, durability, and common sense.

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Let me give you the straight answer: .COM is king — and everything else is noise.


Stick to What Works​


People get so easily distracted by the latest thing. You see them registering names in .xyz or .whatever because it feels new or clever. That's a mistake. The internet, like most markets, rewards those who stick with fundamentals. The .COM extension has been dominant since the beginning, and that dominance hasn’t gone away — it’s compounded. It’s what people trust. It’s what people remember. And it’s what real businesses use.


There’s no mystery to this. When something has a decades-long track record of working, you’d have to be a fool to bet against it. The .COM domain is like Coca-Cola — boring, everywhere, and not going away. That’s exactly why it works.


Avoid What You Don’t Understand​


I’ve always said: stay out of things you don’t understand. The majority of domain extensions are a form of speculation. People are trying to make something valuable just because it’s new — but novelty is not the same as value. If you can’t explain why someone would pay good money for your domain, you probably shouldn’t own it.


And let’s not get cute with it. A clever play on words or some quirky new extension might amuse you — but business isn’t about amusing yourself. It’s about creating value other people are willing to pay for. So buy names that businesses want to build on. That usually means one thing: .COM.


Focus on Quality​


Another mistake I see people make is buying hundreds of cheap domains thinking that’s how they’ll make money. That’s not investing. That’s hoarding. One great name is worth a thousand bad ones. So spend your time and money finding names that are short, clear, and brandable — the kind that sound like a real business.


I’d much rather own SimpleBread.com than s1mpl3brea.dog. Why? Because the first one has intrinsic clarity. It tells a story. It sticks in your head. And it’ll still make sense ten years from now. The second one is a gimmick that will fade when the trend dies.


Think Long-Term​


People underestimate how hard it is to get rich quick — and how easy it is to get rich slowly, if you’re not stupid. If you want to make money in domaining, don’t think about flipping names next week. Think in terms of decades. Buy assets that age well. That means resisting the urge to chase what’s shiny and sticking with what’s proven.


In Summary: Be Rational, Avoid Stupidity​


Domaining isn’t a lottery ticket. It’s a game of value and patience. If I were doing it, I’d buy only .COM domains. I’d buy ones with real-world utility. I’d wait. And I’d let the fools chase the trends while I quietly built something that lasts.


It’s not complex. But it does require discipline and a bit of stubbornness. That’s how you win.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
GoDaddyGoDaddy
Makes sense ;)
 
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In other words, buy .ai
 
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