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Domain White Papers?

Labeled as discuss in General Domain Discussion, started by ThatNameGuy, Oct 10, 2020

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  1. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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    I've worked and started businesses in a lot of different industries; the healthcare industry (medical billing), the legal industry (debt collection), the information industry (investigations) and the real estate industry. In each of these industries you can find "White Papers" about the industries in general, and particular aspects about each industry.

    Just recently I was asked by a friend if there are any white papers written for the Domain Industry? I didn't know, so the first thing I did was Google; "Domain Industry White Papers".....sadly nothing:xf.frown: Then I thought Wikipedia might have something when I Google simply "Domain Industry", and the only Wiki page's I came up with are; Domain name - Wikipedia and List of Internet Top Level Domains - Wikipedia.

    Then I think to try AboutDomains.com and DomainWhitePaper.com and nothing.

    This brings me to why I started this thread.....as big as the domain industry is, why hasn't someone like ICANN Verisign or even GoDaddy done a "White Paper", or at least contracted with someone to write an industry white paper?

    Can anyone contribute to this conversation? Thanks.
     
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  2. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    "White paper" is really just a fancy (and perhaps even antiquated?) term for an in-depth discussion of a specific topic. Are there white papers that cover entire industries? That would be quite an undertaking. If you were to focus on an entre industry, I feel like that would be more of an overview than a white paper.

    Anyway... If you look around, I think you'll find that plenty of research articles have been written to cover various aspects of the domain industry. Look no further than the blog posts by our own @Bob Hawkes and @James Iles.

    Most well-established businesses in the domain industry have articles on their sites that cover specific domain industry topics that would be of interest to their users. BrandBucket is one that comes to mind. They have quite a few in-depth articles centred around the importance of domains as brands.
     
  3. HotKey

    HotKey Made in Canada VIP

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    Last edited: Oct 11, 2020
  4. biggie

    biggie Restricted (Chatroom)

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    Hi

    i read the black papers, that have white font
    where there is more information written in between the lines, than within them

    imo...
     
  5. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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    Thanks for your input Joe....from Investopedia;

    "A white paper is an informational document, usually issued by a company to promote or highlight the features of a solution, product, or service. White papers are often written as sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.

    White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase."

    A good friend of mine says, "if you want a good new idea, read an old book" There's a lot of truth to that Joe, and my view of the Domain Industry comes from that philosophy. You're right about "White Papers" being more specific in nature than being about an "entire industry" For instance, here at NamePros we're more about the Domain Aftermarket vs the Domain Industry in general.

    As a startup instigator:xf.wink: I've always felt there's a "better way". TQM, aka Total Quality Management (read an old book) says there's ALWAYS a better way. That's what I'm seeking by starting this thread.

    I know I'm not the only one who believes the Domain Aftermarket has room for improvement.....just ask Verisign. Do you think I'm the one to write the "White Paper" for the domain aftermarket Joe?
     
  6. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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  7. Joe Nichols

    Joe Nichols Common sense consultant VIP

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    Interesting... These examples are very heavy on the technical side. I always thought of white papers as an engaging (albeit detailed) marketing tool. Like a really in-depth blog post.

    I suppose there are many ideas of what constitutes a "white paper".
     
  8. HotKey

    HotKey Made in Canada VIP

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    I think your right- had no idea about the marketing side of it. Depends on your source and/or experience I suppose!

    Terms can be so fluid nowadays..
     
  9. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thanks for starting the discussion, @ThatNameGuy While the term white paper may be not as broadly used in the domain world compared to technology, business management, etc., there definitely are many white paper type documents.

    As @Joe Nichols noted , a number of the registrars, marketplaces, organizations and others have released white paper type documents. I would regard a number of the postings on things like the Dofo blog as white papers. Also ICANN itself, such as this one regarding the forthcoming TLD expansion. Back in 2017 I planned a series of domain white papers but only got around to releasing the first (WP17001) which estimated how many domain names were needed globally.

    I do think that the format could effectively find more use, and that might help visibility of domains within the startup, business and post-secondary education communities.

    Bob
     
  10. NickB

    NickB Wales.org VIP

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    A white paper is just basically a comprehensive guide/insight on any given topic that is generally used for marketing purposes by companies to position themselves as thought leaders

    Deloitte, PWC, KPMG, McKinsey, BCG etc write loads of them every year....

    Get someone to write a 10,000+ piece, include some info graphs, some nice images stats, quotes from well known industry people and share it......viola you have positioned yourself as a thought leader and also it is really good for SEO.......
     
    Last edited: Oct 11, 2020
  11. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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    Thanks for chiming in Bob....here is an excerpt from ICANN's overview;

    The Need for Change:


    From its origins as a U.S.-based research vehicle, the Internet is rapidly becoming an international medium for commerce, education and communication. The traditional means of organizing its technical functions need to evolve as well. The pressures for change are coming from many different quarters:



    • There is widespread dissatisfaction about the absence of competition in domain name registration.
    • Conflicts between trademark holders and domain name holders are becoming more common. Mechanisms for resolving these conflicts are expensive and cumbersome.
    • Many commercial interests, staking their future on the successful growth of the Internet, are calling for a more formal and robust management structure.
    • An increasing percentage of Internet users reside outside of the U.S., and those stakeholders want to participate in Internet coordination.
    • As Internet names increasingly have commercial value, the decision to add new top-level domains cannot be made on an ad hoc basis by entities or individuals that are not formally accountable to the Internet community.
    • As the Internet becomes commercial, it becomes less appropriate for U.S. research agencies to direct and fund these functions.
    Bob....it's been said the domain industry is an industry that's hidden in plain sight, and when I tell people about it and how it works, especially the aftermarket, their eyes glass over. This is why I'm looking to start a "One Price" after market brokerage, and if an "end user" can't find a domain there, we'll do our best to find them one for the same price. Does that make sense?
     
  12. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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    Nick...i never really thought of myself as a "thought leader", but when you see how much Afternic/GD is asking for ThoughtLeader.com you'll see why a well written "White Paper" affecting "change" is in the making.
     
  13. NickB

    NickB Wales.org VIP

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    I get forward to "https://mariesharpsusa.com" when I Go to ThoughtLeader.com :xf.confused:

    The point being is these White papers have been done so many times and promoted so heavily that they really don't carry the same weight as they use to, for me anyway......Any Tom, Dick and Harry can put one together.....so the above redirects sums it up perfectly
     
  14. ThatNameGuy

    ThatNameGuy Restricted (15-30%) Gold Account

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    I get forward to "mariesharpsusa.com" when I Go to ThoughtLeader.com :xf.confused:

    The point being is these White papers have been done so many times and promoted so heavily that they really don't carry the same weight as they use to, for me anyway......Any Tom, Dick and Harry can put one together.....so the above redirects sums it up perfectly
    Go to Go Daddy's Official Site and key in ThoughtLeader.com and you'll see what I mean:

    thoughtleader.com - premium
    Estimated Value; $15,410
    Interested in buying this Domain? It's available!
    $99,999.00*



     
    Last edited: Oct 11, 2020
  15. HotKey

    HotKey Made in Canada VIP

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    That's quite the overview you did there, and a great example of "white paper" from a personal, forecasting-based perspective, using some real world numbers as collateral. Thanks for the share. Previously wasn't aware of this kind of presentation of the term.

    Domain names in and of themselves may always bring new surprises, while at the same time imo give a sort of stability in a world of constant flux, as in the tech arena.
     
  16. CraigD

    CraigD 360promo.com VIP

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    I'd always assumed that white papers were official government papers that are colour coded to indicate distribution, where white was the designation for those meant for public access.
     
    Last edited: Oct 18, 2020 at 3:08 AM
  17. CraigD

    CraigD 360promo.com VIP

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    Here's one not mentioned

    ICAAN White paper on internet domain name expansion
    https://www.icann.org/en/system/files/files/white-paper-lux-11jul05-en.pdf
     

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