I must admit that I really look forward diving into the data to pull out a few gold nuggets from the statistics each week. This week is no exception. Google is continuing to pay more for traffic and the direct advertisers are winning more of the traffic even if they are paying less for it! This vitally important data for domain investors is often the difference between being successful and operating at a loss. The numbers aren’t just interesting but often show the way to future seams of gold that others miss out on.