Making sure your website is appropriately optimized is just one tactic in the long term strategy for growth. While a website can be your largest calling card, lead-engine, and marketing tool, remember that you still need to sell, advertise and market outside your site. There’s a high correlation between customers deciding to buy from a company and their engagement across multiple touchpoints: newsletter, social media, blog commenting, conferences, customer service exchange, etc. Don’t rely on single channel passive marketing to produce all of your business, but recognize how powerful of a tool your website can be in your marketing stack...
