You made an attempt to come up with a creative name, but I'm afraid the merge of keywords doesn't produce a strong name. Even if you're French it doesn't pass the radio test either (I guess it could be understood as "bijou-elle" for example). Ideally a brandable name should pass the radio test (preferably) (imo). I read and speak French and I'm scratching my head when I see a name like that. I shouldn't have to. A brand name should flow well, and be instantly accepted mentally.
Simply put, I don't think the name is strong enough to become a brand. You'll do better next time.