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domain Does "HorrorFilm.tv" kill?

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What do you guys think this keyword domain is worth? I know there are very mixed feelings about the brandability of .tv domains in the US, but this is for the global Horror Film community. Here's the pitch:

"HorrorFilm.tv - a keyword .tv domain for launching a global Horror Film Channel, a platform for driving discovery and curating horror films from across the Web, from Netflix to Hulu to Youtube."
 
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What do you guys think this keyword domain is worth? I know there are very mixed feelings about the brandability of .tv domains in the US, but this is for the global Horror Film community. Here's the pitch:

"HorrorFilm.tv - a keyword .tv domain for launching a global Horror Film Channel, a platform for driving discovery and curating horror films from across the Web, from Netflix to Hulu to Youtube."

I prefer horrorfilms.tv
The singular ruins it, imo.

Reg. fee.
 
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I don't think "films" naturally associates with television.

horrormovies.tv would actually sound better.
 
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