Developing on .it

[gattoplano]

Hi,
I recently bought the luv.it domain.
I want to develop a big portal on it, but in english language;

The question is:

Is an .it domain developed in english language penalized by search engines?

Is it worth developing in english or I should forget about it and develop it in italian?

 

[webfreak]

Is an .it domain developed in english language penalized by search engines?

Shouldn't be, AFAIK.

Is it worth developing in english or I should forget about it and develop it in italian?

Develop in whatever language you want. It'll be your site.

 

[gattoplano]

I guess you are right.
I'll develop it as:

we.luv.it

or

they.luv.it