@nielsencl, you kind of stole the words right out of my mouth. The client chose some crappy keywords so to speak. That is why we did have attached FREE KEYWORD RESEARCH along with the package.
I will be personally choosing the keywords if the clients wishes me to and before links are built, we will verify if the keywords are OK with the client.
The fact remains that the keyword has competition and this service aims to rank in-spite of the competition. So it doesn't change the fact that we rank well using this method.
Infact bcs of the same reason, I did another case study, the result of which will be published soon enough. We have targeted a keyword with far higher number of searches and far greater competition.