Plenty of potential End user "leads" in there from:
* Lexus
* Subaru
* Audi
* Cadillac, etc.
Definite potential IF you do the legwork and make the contacts. I almost think it's too "technical" sounding (versus, say "SUV"), IMHO. I'm also not a big automotive buff, either.
I should think $150 - $200+ would be a nice beginning here ... in this type of "Retail" context. Much less in wholesale, as I see it.
Good Luck here.