I think it may have some negative sides, due to the fact that it sound like "crack" the drug. For this reason it might not sell well to businesses that wants to show a good image. It may be a good name for a streetwear clothes name, extreme sports brand or something that is a bit 'edgy' not that i'm referring to extreme sports or anything like that being related to drugs but i think the target group for the name is the younger population due to the short and the non-monotonic word.
I think it may sell for a couple hundred dollars or maybe even more, but i think it should be developed a bit.