Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,110
Today, I'll be analyzing the .company gTLD to see if I can dig up any helpful data points that could be stacked with someone elses research into the .company extension.
Note: At the time of this analysis there was a 1-character minimum to register a .company domain. There were a few 1-Number .company domains still available, but with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
Note: NameBio.com shows 110 .company domain sales reports ranging from $100 to $25,105.
Notable .company Sales:
Based on the data from DNS.Coffee, the .company gTLD has maintained a remarkably stable footprint over the last five years, characterized by a "plateau" pattern rather than aggressive expansion or decline.
.company Registration Growth (2021โ2026)
The following breakdown outlines the year-over-year fluctuations based on the DNS.Coffee historical totals:
Note: Over the full five-year period, the .company gTLD has grown by a net 5,396 domains (7.5%). While NameBio.com reports high-value sales like e.company for $25,105, the steady registration numbers from DNS.Coffee suggest that this extension functions as a consistent, "slow-burn" alternative for businesses that have been priced out of the .com market.
The "Our Company" Hack
The most common use case is using a descriptive industry keyword as the prefix to create a self-contained brand statement.
Combining a city or region name with the extension to create a localized "City Company" identity.
Using a verb or call-to-action that flows directly into the "Company" suffix.
Adding "the" before the dot creates a definitive brand name.
Why the language before and after the dot should match
Aligning the prefix with an English gTLD like .company is essential for maintaining linguistic semiotics and brand authority, as mixing languages often creates a "mismatch" that confuses users and erodes trust. Because .company is a recognizable English noun, using an English keyword before the dot creates a cohesive, self-describing phrase, such as software.company ($1,300) or insurance.company ($6,500), that is instantly decoded by a global audience [NameBio]. This linguistic consistency is a key factor in the 77,101 active registrations tracked by DNS.Coffee, as it ensures the domain functions as a single, intuitive brand unit rather than a disjointed string, ultimately improving memorability and search engine relevance in English-speaking markets.
The Uniform Domain-Name Dispute-Resolution Policy (UDRP)
All .company domains are subject to ICANN's UDRP. A trademark holder can win a UDRP if they prove three things:
In the United States, the ACPA allows trademark owners to sue for statutory damages ranging from $1,000 to $100,000 per domain. Unlike UDRP (which only takes the domain away), the ACPA can target your personal assets.
Reverse Domain Name Hijacking (RDNH)
If you owned the domain before the company registered their trademark, or if your name is generic (like software.company, which sold for $1,300), you have a stronger defense. If a company tries to bully you into giving up a domain you have a legitimate right to, they can be found guilty of RDNH, protecting your registration.
Avoiding "Extortionate" Framing
When conducting outbound to the 77,101 registered .company owners or potential buyers [DNS.Coffee], your language is your liability:
To minimize legal risk and ensure a secure transfer, always use a licensed service like Escrow.com. This creates a paper trail showing a legitimate commercial transaction rather than an informal "payout," which can look suspicious in legal proceedings.
Note: Before reaching out, check the USPTO TESS database to see if the target has an active trademark. If they do, consult a domain attorney to draft a "non-aggressive" inquiry.
The "Pure Liquid" Strategy: Ultra-Shorts
Data shows that the highest-value sale for this TLD is e.company ($25,105) [NameBio].
Focus on English industry nouns that describe a vertical. Public sales like insurance.company ($6,500) and engineering.company ($3,000) prove that end-users value these as definitive corporate identities [NameBio].
With a median registration price of $32.31 but promotional first-year rates as low as $2.99, there is an opportunity for arbitrage.
The .company extension is a "slow-burn" TLD; waiting for an inbound buyer may take years.
For an optimal .company investment portfolio in 2026, aim for this distribution:
Helpful Outbound articles and tools
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
Source
Source
Note: At the time of this analysis there was a 1-character minimum to register a .company domain. There were a few 1-Number .company domains still available, but with a mid-3-figure premium registration cost.
With the above in mind, lets dive right in...
.company domain registration costs
According to Tldes.com the .company domain registration costs ranges from $1.57 to $10+..company domains registered today
According to DNS.Coffee there are 77,101 .company domains registered today.Public .company domain sales reports
There's mixed results for .company domain sales reports online, ranging from 92 to 128.Note: NameBio.com shows 110 .company domain sales reports ranging from $100 to $25,105.
Notable .company Sales:
- e.company: $25,105 (The highest reported sale for this TLD)
- insurance.company: $6,500
- engineering.company: $3,000
- software.company: $1,300
- electronic.company: $100
5-year .company domain growth summary
Based on the data from DNS.Coffee, the .company gTLD has maintained a remarkably stable footprint over the last five years, characterized by a "plateau" pattern rather than aggressive expansion or decline.
.company Registration Growth (2021โ2026)
The following breakdown outlines the year-over-year fluctuations based on the DNS.Coffee historical totals:
- 2021โ2022 (Peak Growth): The extension saw its strongest growth in this period, jumping from 71,705 to 77,635 registrations, an increase of approximately 8.2%.
- 2022โ2024 (Stability): Registrations remained nearly flat, hovering between 76,991 (2023) and 77,297 (2024).
- 2024โ2025 (The "Dip"): There was a notable contraction as totals fell to 74,849. This likely reflects a cleanup of expired promotional registrations or "dropped" domains from the previous growth cycle.
- 2025โ2026 (Recovery): The extension recovered significantly in the last 12 months, returning to 77,101 registrations today.
| Date | Total Registrations | Year-over-Year Change |
|---|---|---|
| Feb 2021 | 71,705 | N/A |
| Jan 2022 | 77,635 | +5,930 (+8.2%) |
| Jan 2023 | 76,991 | -644 (-0.8%) |
| Jan 2024 | 77,297 | +306 (+0.4%) |
| Jan 2025 | 74,849 | -2,448 (-3.1%) |
| Jan 2026 | 77,101 | +2,252 (+3.0%) |
Note: Over the full five-year period, the .company gTLD has grown by a net 5,396 domains (7.5%). While NameBio.com reports high-value sales like e.company for $25,105, the steady registration numbers from DNS.Coffee suggest that this extension functions as a consistent, "slow-burn" alternative for businesses that have been priced out of the .com market.
8 niches for .company domains
- Technology & SaaS: High-value keyword sales like software.company ($1,300) and electronic.company ($100) indicate a strong niche for specialized tech providers and hardware firms [NameBio].
- Professional Services (Insurance & Legal): One of the highest reported sales was insurance.company ($6,500), reflecting a niche where trust and direct descriptive naming are prioritized for consumer-facing services [NameBio].
- Engineering & Manufacturing: Industrial firms use this extension to define their corporate identity clearly, evidenced by the public sale of engineering.company for $3,000 [NameBio].
- Property & Real Estate: Real estate agencies and property management platforms frequently adopt .company to create memorable, localized, or sector-specific addresses (e.g., property.company).
- Startups & New Ventures: In 2026, 54% of startups are opting for new gTLDs like .company because they offer higher exact brand match availability (85%) compared to .com (54%).
- Corporate & Holding Companies: Organizations with multiple subsidiaries often use the .company TLD to distinguish their primary corporate hub from their various service-specific or product-specific domains.
- Finance & Fintech: Financial brands utilize descriptive extensions to mitigate phishing risks, providing a verified and authoritative "corporate" space for their users.
- Short Brandables & One-Letter Names: Short, premium names command the highest market value in this TLD, notably demonstrated by the sale of e.company for $25,105 [NameBio].
What a playful .company hack might look like
A domain hack uses the characters both before and after the dot to spell a complete word, phrase, or identifiable brand name. While .company is a long extension, it provides unique opportunities for descriptive branding.The "Our Company" Hack
The most common use case is using a descriptive industry keyword as the prefix to create a self-contained brand statement.
- Target: [Industry].company
- Examples: As seen in NameBio.com data, insurance.company ($6,500) and engineering.company ($3,000) act as a hack by defining exactly what the entity is in a single string.
Combining a city or region name with the extension to create a localized "City Company" identity.
- Target: [City/Region].company
- Concept: Using London.company or Texas.company to establish a dominant local presence, making the domain read as the definitive company for that area.
Using a verb or call-to-action that flows directly into the "Company" suffix.
- Target: [Verb].company
- Examples:
- Keep.company (A clever play on the phrase "to keep company").
- Start.company (A call-to-action for entrepreneurs or consultancy services).
- Trust.company (A traditional term for financial institutions).
Adding "the" before the dot creates a definitive brand name.
- Target: The.[Brand].company
- Concept: If the primary brand name is unavailable, TheName.company acts as a professional bridge.
Why the language before and after the dot should match
Aligning the prefix with an English gTLD like .company is essential for maintaining linguistic semiotics and brand authority, as mixing languages often creates a "mismatch" that confuses users and erodes trust. Because .company is a recognizable English noun, using an English keyword before the dot creates a cohesive, self-describing phrase, such as software.company ($1,300) or insurance.company ($6,500), that is instantly decoded by a global audience [NameBio]. This linguistic consistency is a key factor in the 77,101 active registrations tracked by DNS.Coffee, as it ensures the domain functions as a single, intuitive brand unit rather than a disjointed string, ultimately improving memorability and search engine relevance in English-speaking markets.
10 lead sources for .company domain outbound campaigns
- LinkedIn Sales Navigator:
- The premier source for reaching the 61 million senior-level influencers and 40 million decision-makers who utilize professional extensions like .company.
- Apollo.io:
- An all-in-one platform with a database of 275 million contacts across 73 million companies; it allows you to filter specifically for startups and tech-focused firms that favor new gTLDs.
- BuiltWith:
- Essential for "technographic" leads. It identifies companies using specific web technologies, allowing you to target businesses that are modernizing their tech stack and may want a matching .company domain.
- ZoomInfo:
- Uses AI-driven "Copilot" to provide real-time intent signals, identifying companies that are currently researching business solutions or rebranding.
- Leadinfo / Leadfeeder:
- These tools use reverse-IP lookup to identify which companies are visiting your website. This is the most direct channel, as it surfaces leads already showing interest in your specific offerings.
- Crunchbase:
- Best for identifying newly funded startups. Companies that just raised a "Series A" or "Seed" round often have the budget for premium domain acquisitions like e.company ($25,105).
- D&B Hoovers:
- Provides deep company intelligence and organizational charts, which is critical for outbound campaigns targeting large "Holding Company" structures.
- Clay:
- A powerful data enrichment layer that allows you to build custom "recipes" to find leads. You can use it to scrape LinkedIn or Google and automatically verify if a company's current domain is a "weak" match for their brand.
- Pitchbox:
- Specifically recommended for geo-targeted names (e.g., London.company). It searches Google for localized keywords and automatically pulls contact information from Whois records and website metadata.
- Dropelf:
- A specialized tool designed for domainers that automatically identifies potential end-user leads based on the specific domain name you are trying to sell.
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Legal considerations when selling a domain to an existing company
Approaching a business to sell a domain that matches their trademark is a legal tightrope. If handled poorly, it can be classified as cybersquatting, leading to the loss of the domain without compensation or even a lawsuit.The Uniform Domain-Name Dispute-Resolution Policy (UDRP)
All .company domains are subject to ICANN's UDRP. A trademark holder can win a UDRP if they prove three things:
- Identical or Confusingly Similar: Your domain (e.g., [Brand].company) is essentially the same as their mark.
- No Rights or Legitimate Interests: You aren't known by that name and don't use it for a bona fide business.
- Bad Faith Registration and Use: This is the "killer" for sellers. Registration for the primary purpose of selling it to the trademark owner is the textbook definition of bad faith.
In the United States, the ACPA allows trademark owners to sue for statutory damages ranging from $1,000 to $100,000 per domain. Unlike UDRP (which only takes the domain away), the ACPA can target your personal assets.
Reverse Domain Name Hijacking (RDNH)
If you owned the domain before the company registered their trademark, or if your name is generic (like software.company, which sold for $1,300), you have a stronger defense. If a company tries to bully you into giving up a domain you have a legitimate right to, they can be found guilty of RDNH, protecting your registration.
Avoiding "Extortionate" Framing
When conducting outbound to the 77,101 registered .company owners or potential buyers [DNS.Coffee], your language is your liability:
- The Danger: Sending an unsolicited email saying, "I have your trademarked name, pay me $25,000 or I'll sell it to your competitor," is evidence of bad faith.
- The Safer Route: Frame the domain as a digital asset for a fair market price. Reference comparable sales like engineering.company ($3,000) or e.company ($25,105) to justify the value as a market benchmark rather than a ransom [NameBio].
To minimize legal risk and ensure a secure transfer, always use a licensed service like Escrow.com. This creates a paper trail showing a legitimate commercial transaction rather than an informal "payout," which can look suspicious in legal proceedings.
Note: Before reaching out, check the USPTO TESS database to see if the target has an active trademark. If they do, consult a domain attorney to draft a "non-aggressive" inquiry.
Potential .company domain investing strategy
To build a profitable investment strategy for the .company gTLD in 2026, you must balance the extensionโs stability (77,101 active registrations [DNS.Coffee]) against its specific secondary market performance (110 reported sales [NameBio]).The "Pure Liquid" Strategy: Ultra-Shorts
Data shows that the highest-value sale for this TLD is e.company ($25,105) [NameBio].
- Action: Target 1-3 letter domains or single-digit numbers.
- Why: These are "liquid" because they appeal to any firm regardless of industry. As the supply of short .coms remains non-existent, "e.company" or "ai.company" becomes a high-status corporate asset.
Focus on English industry nouns that describe a vertical. Public sales like insurance.company ($6,500) and engineering.company ($3,000) prove that end-users value these as definitive corporate identities [NameBio].
- Action: Acquire exact-match industry keywords (e.g., Solar.company, Logistics.company, Fintech.company).
- Why: These domains have a built-in "hack" (as discussed previously) that creates a professional, self-describing brand.
With a median registration price of $32.31 but promotional first-year rates as low as $2.99, there is an opportunity for arbitrage.
- Action: Use promotional rates to build a "pilot" portfolio of 50โ100 descriptive names.
- Optimization: Monitor [DNS.Coffee] for "drops", domains that were registered in previous years but not renewed. If a keyword with previous search volume drops, pick it up at the $2.99 entry rate.
The .company extension is a "slow-burn" TLD; waiting for an inbound buyer may take years.
- Action: Use tools like Apollo.io or LinkedIn Sales Navigator to find companies using "weak" domains (e.g., SoftwareExpertsLLC.com) and offer them the cleaner Software.company ($1,300 benchmark [NameBio]).
- Legal Safety: Only target companies where the keyword is generic or where you have a legitimate "right to use" to avoid UDRP bad-faith claims.
For an optimal .company investment portfolio in 2026, aim for this distribution:
- 10% Ultra-Shorts: (1-2 characters) for high-ticket "moonshot" sales.
- 60% Industry Keywords: (English nouns) for mid-tier outbound sales ($1,000โ$5,000).
- 30% Tech-Hacks: (SaaS/AI/Dev focus) to capture the current 54% startup trend toward new gTLDs.
Helpful Outbound articles and tools
- How to leverage an Ai Assistant to find domain leads
- How to leverage Social media to find domain leads
- How to leverage Job Boards to find domain leads
- eMail Marketing Best Practices for Domain Outreach
- List of FREE tools for outbound domain sales
- Outbound Domain sales Tips
Questions for you
- Do you own any .company domains?
- If so, how are they doing for you?
- Thinking about investing into .company domains?
- If so, what niche will you target and why?
What works for one may not work for another and vice versa.
Have a great domain investing adventure!
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