I am betting you are getting hits on it, maybe even seasonally, as COBRA Continuation benefits is still big business (more importantly gov. mandated), there is much competition in that space as third party admins are all over the place and competing with with admin ends of the big ins.companies. It's a real good one for that space, possibly & more likely with one of the newer admin/ins broker tech/app payers that are popping up like crazy. With some outbound, most of the players have deep pockets - but little innovation, I bet you could do pretty good.
I'm not going to quote you as many of my names would be direct competition, & I dont want to in anyway ever been seen giving anything but completely removed from and objective. But I think it's a pretty good one & wanted to pass on some background (in case you didnt know) so you knew what it may be worth or worth looking into some more. GL