Read MoreI think CliffsNotes is a fairly well-known trademark. In fact, several people have mentioned “Cliff’s Notes” or “Cliff Notes” in various comments on this blog over the years to ask for a summary of something. My CliffsNotes version of the brand is that CliffsNotes is a brand of study guides that gives a synopsis of a book. If I wanted to get the scope and general idea of a book without reading it, I might read the CliffsNotes version. That’s the brand the company has built...