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domains CIRA: What to do if the domain name you want is taken

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Meet Mike from Canmore. Mike spent hours coming up with his company name, filed a trademark and registered his business with the government, and then found out that the exact match .CA domain name for his business was already taken.

Don’t be like Mike.

Companies big and small can struggle to obtain a domain that’s already registered.

Even a large company like Tesla struggled to get their ideal domain name. After launching initially with the domain name teslamotors.com, Tesla eventually paid a small fortune to acquire tesla.com in the secondary market.

Even if you’re willing to pursue buying a domain name from the secondary market, there are some advantages to getting online with an alternative domain name first.

read more (CIRA.ca)
 
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