CentralNic Group, the fastest-growing company in the domain name industry, with over 45 million domains using its platforms, today announced that it has established a Data and Artificial Intelligence (“AI”) Group to leverage its vast data sets.
CentralNic stores, manages, and is exposed to huge datasets that can be used for advanced analysis. Examples include; navigation data on tens of millions of daily DNS queries, ad-tech data on tens of millions of domain advertisements, site usage data on hundreds of millions of unique visits and millions of monthly clicks, and similarly extensive data on transactions and registrations.
These extremely large data sets lend themselves perfectly to AI and machine learning applications that can be used to provide a large array of initiatives which will benefit both the Company and our customers. These include; improved customer service, optimised business operations and decision making, enhanced marketing, reduced customer churn and automated detection of non-compliant customer activity.
CentralNic’s online marketing companies have advanced data capabilities as part of their core business which make extensive use of machine learning. The new Data and AI Group will ensure these capabilities are utilised across the whole Company, bringing together 14 data analysts from different business units and integrating all of the Company’s data sets and data expertise.
The team will be headed by Chief Data Scientist, Dr. Pawel Rzeszucinski, a prominent expert in data and Artificial Intelligence.
read more (CentralNic)
CentralNic stores, manages, and is exposed to huge datasets that can be used for advanced analysis. Examples include; navigation data on tens of millions of daily DNS queries, ad-tech data on tens of millions of domain advertisements, site usage data on hundreds of millions of unique visits and millions of monthly clicks, and similarly extensive data on transactions and registrations.
These extremely large data sets lend themselves perfectly to AI and machine learning applications that can be used to provide a large array of initiatives which will benefit both the Company and our customers. These include; improved customer service, optimised business operations and decision making, enhanced marketing, reduced customer churn and automated detection of non-compliant customer activity.
CentralNic’s online marketing companies have advanced data capabilities as part of their core business which make extensive use of machine learning. The new Data and AI Group will ensure these capabilities are utilised across the whole Company, bringing together 14 data analysts from different business units and integrating all of the Company’s data sets and data expertise.
The team will be headed by Chief Data Scientist, Dr. Pawel Rzeszucinski, a prominent expert in data and Artificial Intelligence.
read more (CentralNic)
