It isn't a strong acronym; it is easy to say and is all premium letters, but there are still a lot of those left in LLLLL; it looks ok but not particularly strong, catchy, toothsome for branding. It COULD be branded ok, just isn't a word you look at and go yeah, great, I want that for a site/brand/product name. Looks like it rhymes with seals, but difficult to pin down a use for it.
IMO wait for at least a year to see if ok LLLLL like these rise in value; right now I'd appraise $15 - 30 range reseller, at the most. If you stumble upon an end user who has something in common with the name then maybe triple that amount.