It has potential because people are always interested in car top speeds and which car is the fastest. I would suggest an informational site that compiles a list of the top speeds of cars. This kind of data will be of interest to car enthusiasts around the world. Therefore, if you create a good list, with a nice site, you have traffic potential, and therefore ad revenue potential.
So yes, there is potential in building a site. If you want to just sell the domain then you will need to communicate this potential but you will likely have to accept a fraction of the money you could make by developing.