January 20, 2010 12:48 PM Eastern Time
Cantaloupe.TV Introduces Turnkey Online Video Management for Web Application Providers
VideoHereTM, a Cloud-Based Video Management System, Video Enables Online Marketing Applications in Minutes
INDIANAPOLIS--(BUSINESS WIRE)--Online video services and software company Cantaloupe.TV today launched its new breakthrough video platform, VideoHereTM to web application providers at the Marketing Sherpa Email Marketing Summit. VideoHere is a turnkey online video management system that providers can embed in any web application, uses no APIs, and requires no IT investment.
“and this is all done using scalable and reliable cloud-based technology.”
“VideoHere gives the end user their own online video management platform all within the web application they already use,” says Stacy Billanti, President of Cantaloupe.TV, “and this is all done using scalable and reliable cloud-based technology.” This product is particularly relevant for marketing applications including email marketing software providers, blogging software providers, and website content management systems, as their customers are demanding the ability to use video in their marketing communications to create more compelling online content. Further, web marketing application companies need to focus on their own platform development, and they don’t have the expertise, time, nor development resources to effectively build and maintain online video capabilities.
VideoHere allows end users to point and click to upload, customize, embed video and play buttons, and track video viewership. Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns. “Adding video to email campaigns will improve lead quality and increase conversions for our customers,” says Bill Reich, President of Net Atlantic. “Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues.”
“As video becomes pervasive across online channels, web application providers will need to offer video management capabilities seamlessly to customers,” shares Stacy Billanti. “VideoHere offers a powerful extension to their existing suite of services, provides them with a competitive advantage, as well as allows them to generate incremental value from this new offering.”
Cantaloupe.TV (Cantaloupe.TV) offers a comprehensive solution for marketing with online video. The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing. Cantaloupe also provides online video management platforms, BacklightTM and VideoHereTM, which are easy-to-use and powerful tools allowing marketers to integrate video into email marketing, websites, blogs, and social media.
Source: Cantaloupe.TV Introduces Turnkey Online Video Management for Web Application Providers | Business Wire
Cantaloupe.TV Introduces Turnkey Online Video Management for Web Application Providers
VideoHereTM, a Cloud-Based Video Management System, Video Enables Online Marketing Applications in Minutes
INDIANAPOLIS--(BUSINESS WIRE)--Online video services and software company Cantaloupe.TV today launched its new breakthrough video platform, VideoHereTM to web application providers at the Marketing Sherpa Email Marketing Summit. VideoHere is a turnkey online video management system that providers can embed in any web application, uses no APIs, and requires no IT investment.
“and this is all done using scalable and reliable cloud-based technology.”
“VideoHere gives the end user their own online video management platform all within the web application they already use,” says Stacy Billanti, President of Cantaloupe.TV, “and this is all done using scalable and reliable cloud-based technology.” This product is particularly relevant for marketing applications including email marketing software providers, blogging software providers, and website content management systems, as their customers are demanding the ability to use video in their marketing communications to create more compelling online content. Further, web marketing application companies need to focus on their own platform development, and they don’t have the expertise, time, nor development resources to effectively build and maintain online video capabilities.
VideoHere allows end users to point and click to upload, customize, embed video and play buttons, and track video viewership. Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns. “Adding video to email campaigns will improve lead quality and increase conversions for our customers,” says Bill Reich, President of Net Atlantic. “Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues.”
“As video becomes pervasive across online channels, web application providers will need to offer video management capabilities seamlessly to customers,” shares Stacy Billanti. “VideoHere offers a powerful extension to their existing suite of services, provides them with a competitive advantage, as well as allows them to generate incremental value from this new offering.”
Cantaloupe.TV (Cantaloupe.TV) offers a comprehensive solution for marketing with online video. The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing. Cantaloupe also provides online video management platforms, BacklightTM and VideoHereTM, which are easy-to-use and powerful tools allowing marketers to integrate video into email marketing, websites, blogs, and social media.
Source: Cantaloupe.TV Introduces Turnkey Online Video Management for Web Application Providers | Business Wire
