domain Cameos.net

[Federer]

Would love to hear your opinons on this one (multiple meanings, English, Spanish):

Cameos.net

Thank you.

 

[lincolndsp]

think low xxx - mid xxx to an end-user

Good luck with it!

 

[x11joex11]

Appraisal For: Cameos.net

Domain Appraisal: Cameos.net

Hi there Federer, I see you are a regular on here and figured I'd give you my look at your domain name. Let me know what you think, my appraisal process is an ever changing and growing thing on here. So I'm open to all angles and possibilities. I hope you find it useful and full of information, and remember this all just based on my perspective and experience and is subject to debate.

Profile

Class: Single-Word
TLD: .net
Category: Entertainment, Jewelry
Length: 6

I appraise domains based on five factors.

1.) It's position in the TLD Ladder and the value of the TLD it's self.
2.) Words Composed Of & Character Length
3.) Potential Market & Volume of that Market
4.) SEO Considerations, KEI, Google Search Results, Monthly Search Volume
5.) Sales Comparables for End User Price Estimates.

1.) TLD Ladder Position

What is this?

This is basically the power of position you are in with your domain name. Different TLD's have different values. For example, LLL.com sell for much greater value then LLL.NET. I like to use LLL because they are acronyms and can stand for anything and show quite well the true value of what the TLD is probably worth. Although there are exceptions where a good name matching a TLD can negate these facts, such something like movies.tv, which would obviously be a great domain to have since it matches .tv so well. Normally though LLL.TV is not worth very much in comparison to it's LLL.com counterpart.

The reason I'm emphasizing all this is because you are venturing into the TLD of .net which has a smaller volume of sites then .com and it's LLL.net value is much less. Visit, http://3character.com/ to get up to the date values on the current LLL domains in there various TLDs.

Generally the ladder looks like this with .com being worth the most.

.com
.net
.org
.info
.us
.biz
(other tlds below)

Other TLDs are about of equal value with any combinations of LLL unless they form dictionary words or match the TLD as described before.

Your domain is 2nd in the domain ladder and when looking at sales comparables what you can do is take the current price of LLL.COM which is, $3600 versus the $450 and you find that 450/3600 = 12.5%. So you can take 12.5% of any domain sales comparable you saw sold at the .com level and guess what it might sell for at the .net level using this model.

The domain ladder also is important in signaling who your potential immediate buyers may be.

Where Do I Check My Position In The Ladder?

I like to go to http://domainsite.com because they have a large group of TLD's that you can check against quickly. For example, cameos brought back the results...

cameos.com: Taken
cameos.net: Taken -> this is you
cameos.org: Taken
cameos.info: Taken
cameos.us: Taken
cameos.biz: Taken
cameos.tv: Taken
cameos.mobi: Taken
cameos.eu: Taken
cameos.la: Taken
cameos.cn: Taken

As you can see here your domain is clearly valuable to people and given your status in the ladder, you have a lot of potential buyers. The owner of the .com however are unlikely to buy from you but they might buy just to add it to their collection.

Your prospective buyers are those in the ladder I wrote below yours. Such as the owner of .org & (.us, .info, .biz, .tv, .eu , .mobi, .la, .cn) To find there contact details go to whois.domaintools.com. They will most likely be domain resellers, but you might get lucky and find an enduser who was looking to do something good with the domain.

You have '+9' prospective buyers, I usually value the minimum reseller value of your domain at $3 per TLD (half the cost of a registration) registered below your rank in the ladder.

So that is a $27 minimum right there so far. The real key thing here is your potential buying audience however, which means a higher volume you can sell to which will make this easier to sell to a domain reseller. This will probably mean +mid $XX($35-$55) as well on top of this minimum, especially given your position in the ladder.

2.) Words Composed Of & Character Length

The words that make up your domain can also be critical to it's value. Even if your domain is high up in the ladder, if the words composed cause a misunderstanding or don't mix well with the TLD in question it can lower it's value significantly. Take for example, 'penisland.com'. You probably saw the more comical side of this first, but it was meant to be 'pen island'. That obviously didn't go well, but it made for a great joke domain =P.

In your situation I like (cameos), it's your only word to worry about, although it does appear to have many meanings which make it interesting and potentially more valuable as we research it further.

The TLD (.net) goes okay with it as well since .net is rather neutral like .com and can fit to anything.

Some History For You On .NET.

.net stands for "network," and is most commonly used by Internet service providers, Web-hosting companies or other businesses that are directly involved in the infrastructure of the Internet. Additionally, some businesses choose domain names with a .net extension for their intranet Websites.

Given (.net)'s uses, I think it would fit best to target a secondary business relating to cameos in some way, either the entertainment or jewelry direction.

Your domain also is also only 6 characters long, which is enough to fall into the (mid level class), making it more likely to sell (according to the averages of all domains in this length) in the LOW $XXX to MID $XXX to an End User.

Character Length makes a huge difference mostly to the end user, but it also adds reseller value as well, as names that are shorter are easier to sell.

My chart below will summarize the value here, assuming the words that make up your domain make sense (which they do for you).

2 -> PERFECT
3 -> Excellent
4 -> Great
5 -> Standard
6 -> Standard
7 -> Okay
8 -> Sub-Standard
9+ (Poor)

Your domain is still in 'standard' levels as far as character length is concerned. This means it neither hurts you or helps you.

This chart is mainly useful for looking at potential value to Resellers and End Users.

Your rating basically means it may be difficult to just go to 'any' reseller and try to sell this domain. At least based only on it's character length. No worries though, because your domain has much more value in other categories I have not talked about yet.

3.) Potential Market & Volume of that Market

This section is where you sit back and think for a moment. Who is my market?

There is no exact science to doing this, but what I usually do is think about the people who may want to buy the domain.

There is '2' kinds of people. The 'End User', and the 'Reseller'. Your domain clearly has 'Reseller Value', or at least a lot of people think so, because all the TLD's below yours in the ladder have been purchased. Usually if a domain has a lot of prospective resellers there is usually an inherent 'End User' value as well. With this in mind, I took some time to see who might be interested in your domain besides your immediate prospects.

Typing in on google, "cameos" in quoted form brings back 2,310,000 results. I also see a good chunk of those sites are slightly optimized for SEO on the term cameos. Some of those sites don't have the 'keyword' in there domain name either. Usually only the people on the first page & second page of google will be most interested in your domain for this purpose since they want to strive to get that first page position.

In particular on the first and second pages, sites that stood out as possible prospects were...

Website on Alfred Hitchcock
37/41 cameos missing pictures for EASY VIRTUE, SABOTEUR, ROPE and UNDER CAPRICORN. Click here for a text list of all the cameos. ...
hitchcock.tv/cam/cameos.html - 32k - Cached - Similar pages -

(Notice the site is using cameos.html, if they wanted it to be targeted better like the domains above it, they would need to use a domain with the keyword cameos in it. What better then the name you have? Only thing that worries me is that site seems to be mainly about hitchcock... you never know though.)

The historical Cameo - Antique jewelry, estate jewelry, fine ...
Royalty set the tone for victoriana jewelry fashions. Queen Elizabeth loved to wear cameos. Read about the historical Victorian Era- it's etiquette, ...
victorianbazaar.com/cameos.html - 17k - Cached - Similar pages -

(again, would be better to have the domain)

Roatan Castle Gallery of Cameos, Factory on Roatan, Bay Islands ...
Manufacturing and selling cameos with detailed photos of products and online ordering form.
www.stonecastlecameos.com/ - 6k - Cached - Similar pages -

Cameo Jewelry - hand-painted cameo jewelry, pendants, rings ...
Though historians do not know how long men have been making cameos, ... Our original hand-painted Russian cameos have been signed by the artist! ...
www.cameojewels.com/ - 13k - Cached - Similar pages -

(Both the above sites are the 2nd page of google, and while they use the keyword cameos, your domain would be much better then theirs for ranking higher, they may be interested)

The Cameo Collection [ About Cameos | The History of Cameos ]
The most popular cameos today are carved in sea shells, a tradition that began in the fifteenth or sixteenth century and was popularized by Queen Victoria ...
www.thecameocollection.com/html/history.html - 15k - Cached - Similar pages -

(This site will probably be the MOST interested out of all of them, given there long domain name and how yours would seem to fix all there problems)

So you have +5 to immediate prospects here bringing you a total of '14' possible prospects you can sell to.

4.) SEO Considartions, KEI, Monthly Search Volume

Go to https://adwords.google.com/select/KeywordToolExternal.

That is Google's Keyword Tool External and is used to check keyword monthly traffic and volume.

Upon typing in your term I find that...

49,500 people monthly search for that term. This means that to an SEO professional, if you were to get TOP page position, even in position '6 or 5', which is likely to get only 10% of those visitors that would be, 4,950 people visiting every month. Now of those 4,950 visitors and assuming you had a poor CTR (click through rate) of 0.03% and the average cost per click being .15 cents, you are looking at, 149~ clicks X .15 cents equaling, $22 monthly, and this is a worst case scenario, the actual amount will probably be considerably much higher.

While the traffic is good, the competition is the part that hurts for this keyword. As you recall, there was 2,310,000 quoted results that showed up, and there is 49,500 people searching. KEI (Keyword Effectiveness Index) is a measurement of how 'worth it' it would be to try and develop a new site based on a keyword. After all why do all the work and invest all the time to try and get a page to the top unless the reward at the end of the table will be worth it still. For KEI, Values above 100+ are so-so, and 500+ is excellent. You calculate KEI as follows.

Traffic Squared/Competition 'in quoted form'.

Your KEI = 1060~, this is excellent. This means it's still worth it to try and optimize your pages for this term and therefor makes your domain extremely valuable to SEO professionals and site owners targeting this keyword. This further confirms the potential volume for your domain to sell to for the prospective site buyers.

An END USER since it has the potential to generate $22+ monthly at a bare minimum in 1st page position may offer you easily mid $xxx to high $xxx to get this domain if you pitched it correctly. To the reseller these values will look good as well and they will probably take more risk and raise the bar another mid $XX.

5.) Sales Comparables for End User Price Estimates

The site I usually use to look at sales comparables is http://dnsaleprice.com

When I type in cameos I found no sales comparables which is unfortunate. Even cameo showed no sales at all on record.

When this happens you can try going to http://sedo.com an auction place for domain names and look for possible bids on domain names to see if there is any value on other cameo domain names.

My search revealed 19 Competing domains for sale, including someone selling the .mobi and .us below you. Good news is this is not a lot of competition. Bad news is I see no bids on any of the domains, and there is no history of any sales of domains like this that I can find. Normally you'll find some popular terms might have like 10,000 domains with the word in it attempting to sell on SEDO, and maybe only 30 of those with bids on it at any given time.

This means this is a very HIGH RISK venture to the reseller to try and sell this name at least in the conventional manner or through auction sites. This will lower the value mid $XX from whatever gains we had before.

Conclusion

Your domain is HIGH in the ladder, this is good.
Your domain keyword has HIGH search volume, this is good.
Your domains keyword has HIGH Google Search Results, this is bad. This means it will be harder for the SEO professional to try and get to the top of google easily right away, but it will help to have the domain and a well optimized page.
Your domains KEI is HIGH, this is good. It will be worth it to pursue the troubles of ranking to the top of google.
You have '14' immediate prospective buyers which is good, however you have NO OTHER POTENTIAL IMMEDIATE PROSPECTS as SEDO and DNSaleprice demonstrated. This is bad.

All these factors in mind, I said earlier your minimum price was $27 + mid $XX (from the TLD ladder value), we also said you would get another mid $XX from the SEO value potential, then we said you lose mid $XX from no sales history. This finally leaves us at $27 + low $XXX ($100-$130).

The value of your domain to a reseller could quite possibly be $27 + low $XXX

As for the END USER, if you decide to hold on and play reseller, your earnings could be as high as mid $XXX to high $XXX based solely upon it's potential SEO value to an SEO professional. Selling however on SEDO or to the generic market will yield you unfortunately about the same price you could get selling to a reseller.

This means that I strongly recommend you target your domain to sell at SEO professionals and those sites on the 1st and 2nd page as they are your only market, this will not sell on it's own, but may with some help and guidance.

If worst comes to worse you can try selling to the prospective reseller buyers below you on the TLD ladder and try to snag the resellers value of the domain.

I hope my insight helps you and that you can sell the domain and make some good profits, good find there!

 

[zyc26]

upper's generated by software "Domain Name Finder"?

 

[x11joex11]

No, I did this by hand, but I use domain name finder to help me find good domain names by character length and dictionary words and then check them for factors like low google traffic and high volume.