Here we go again....through all the murky waters and domains seen here, good ol Jeff pops up with a cracker.
I like this. I think the potential to shift to an end user could be very tricky imo, as most will just brand the service under there mian / parent company name.
However, having said that, these marketing "guru's" are a hard bunch to predict. Who would have seen the change of "Hutchinson Telecomunications" to "3" lol
I would put a perceived reseller value of $35+
Although, for end user, alot hard imo, and possibly allowing for time aspects, around the $50-75 bracket.
Just my opinion,
good luck.
Matt