I think it is a decent name, barely. It is one of those names that a few shops have which you know have had a little thought put into them but your problem here is that there are so few shops that could make use of it...unless selling cookers and you don't want that kind of mental imagery.
And if you are thinking about cd burning, I don't think that happens these days in such numbers beyond piracy because everyone has ipods and phones that hold far more data?
Fitness centres will be your best bet I think and your best chance of a good return.
$50 maybe due to lack of prospective buyers or low $xxx?