- Impact
- 5
I contacted Overture who were looking the other way on click fraud imo. And I had to really press the issue with them. Competitors will click on your ads to deplete your daily budget causing your ad to disappear until you refurbish the ad budget. Pretty sinister thing to do. I never used Yahoo/Overture again because of this.... companies trying to deplete the ad budgets of rivals so they can buy the search keywords themselves and steal the business.