Beautiful! This name works on many levels: it's a wonderful play on blogs with only 1 letter added! I checked, and the other letters in that spot are either taken, or sound like a box of rats when you throw a jar of nails in them, to say. That letter is added perfectly - it still sounds almost like blogs, yet it also sounds almost like 'belongs', and it makes sense as a personal journal - 'be' logs (could be written as BElogs.com), which sounds wonderfully spiritual... unless there are any lumberjacks viewing this thread, who will immediately jump to forestry mysticism (must BE... the log). And rhymes with e-blogs/elogs... there are many, many levels where this name works.
Immediate and nice value, to me, even undeveloped. Shame on you, I mean congratulations, for thinking of this one before me!
resellers - low xxx right away, med or better if they see what I do in it.
end users - hard to call; I'd be patient with this one and see if you get any interesting offers. With the blog names being anywhere from worthless to in the tens of thousands $ - and this one being so nice - I think it's best to play a waiting game with this one, even if you get some higher offers initially. This is a name I'd start asking very high numbers for to begin with, just to test the waters... kind of a wild card. Definitely a fly-under-the-radar name that has suddenly been brought to light, and could conceivably bring you some komfortable koin... better even yet to dev a little, give it some nice presence B4 selling... I can see longevity for a site with that name.