When I saw the domain, I instantly thought of modelling - the idea of being 'seen' first by modelling agencies etc.
I think the domain has potential. I don't like it for your SEO company though - because being seen first isn't the definition of successful SEO. On the other hand, being seen first as a model (or similar) is obviously a big advantage.
I completely disagree with bazz - I think it is very brandable - but I think you'll find it difficult to find a targeted end user. They would be much more likely to find you :imho: Resale value would be limited - I would personally expect to pay somewhere in the $50-99 range for the domain.