An exceptional name for anything basketball...NCAA, NBA...you name it. Could be a video game, a hints and tips site etc etc. And it's generic AND brandable on top of it. Great find or however you came across it.
$xxxxx to whatever price. Keep that baby til you get your price. Wouldn't surprise me to see a name like that go for $xxxxxx.
The best name I've seen in this appraisal thread within the last two months.