Banner Ads - Are they effective?

[drjeff]

I want to poll other members about Banner Ads.

Are they effective? Do they work?

For example ... here at NamePros there are various Banner Ads shown on pages - have you ever clicked one?

If YES ... Did you then buy what the banner was selling?

Who is most likely to click a banner ad?

Has anyone ever purchased banner ad space on websites and had a success story that you can share?

Or ... has anyone ever purchased a banner ad and had dismal results?

 

[DDC_Cyn]

I rarely click a banner ad, but I will say that at times they up my awareness of a company name so in the future I might seek them out.

 

[rockinlinux]

I would say that it depends on eh place you buy the ad, and if it is relevant to your products or services.

If you put a banner ad for web design on a toy store you will get hits but you wont sell anything. If you put a banner ad on a forum where people are looking for web design companies you will get hits and most likely make sales. By buying banner ads it makes you look more professional.

By looking more professional you will look more dependable,this will increase your chances of sales. Don't get me wrong, i make all kinds of sales from forums and free advertising ways...i would never replace it.

Having a banner will make your name more noticeable and if someone is searching for a service and they see the same name over and over it will improve your chances of sales. If you advertise in forums there are many ads that look just like yours, a banner is unique.

When i look for things to buy I look for a professional looking company. If a company has the money to buy banners most likely they make money and have a client base. Anyone in the world can get on a forum and say they have "this" to offer....not many people would offer "this" through a paid ad if they were not good and if they did not already make money off it.

so i know im rambling on and on but i guess the best way for these things are both banner ads and free ads via forums and other means. Banner ads do work, I have clients I market for that make sales off the ads everyday. Also banner ads will get you traffic, often more than the free means of advertising.

if you really want to learn more about this kind of thing read about basic marketing and the psychology of marketing....it will blow your mind!

hope this helps

 

[shockie]

banner ads can be effective if they are placed in the right locations. i'm not talking about just where on a page a banner sits, but also what type of site and what kinds of eyeballs are seeing the banner.

it also doesn't hurt to have an attractive banner that suits your needs.