Backlinks vs Brandable name

[Noventa]

I ask ai wheather backlinks or brandable name that matters a domain more. So it said that depend of our aim. So if we will aim to fast seller to seller, the backlinks Will matters most, but if the name is brandable and sign for a real startups, the name Will matters most. So are this true, or perhaps anyone who expert to this can give me advice or better answer.

Thank you.

 

[Eric Lyon]

A quality brandable domain can stand on it's own merits, without any SEO/SEM manipulation.

Do backlinks help?
Sometimes, but not all the time. In some cases they hurt and devalue the domain.

For instance:

• High quality backlinks from major vertical niche brands, .gov and .edu sources can provide genuine value.
• Medium quality backlinks from known brands, but nothing major can help with a little value.
• Poor quality backlinks from blogs, directories, bookmark sites, forum sigs, link-lists, etc. provide little to no value. Additionally, these types of backlinks can actually pass negative value to a domain they link to.
  
  • If the page linking to the domain is blacklisted in search engines linking to a non-blacklisted page
  • If the page linking to the domain is adult linking to a non-adult page
  • If the page linking to the domain contains malware linking to a non-malware page
  • If the page linking to the domain was reported for spam linking to a non-spam page
  • If the page linking to the domain is in a scam alert list linking to a non-scam page
  • If the page linking to the domain was flagged for keyword stuffing or other manipulative violations

The list goes on, but that's the general idea.

Not only will a mass blackhat SEO/SEM backlink campaign pass little to no value, it's association to the domain they are linking to can potentially contribute to the domains own spam score.

A spam score is leveraged by good acquisition teams to devalue a domain, since a new start up may need to clean it up prior to launching a trusted and authoritative brand on it.

A new start up is looking for clean and strong launch, with trust at the forefront of the grand opening. If a domain has a spam score, flagged a spammy, in a scam database, or on an email block list, it makes it very hard for a new start up to achieve a successful launch.

Helpful information about spam scores:

• This guide from MOZ can help walk you through some stuff regarding spam scores: https://moz.com/help/link-explorer/link-building/spam-score
• This one provides a checklist to reduce high spam scores: https://www.copernica.com/en/documentation/some-tips-to-lower-your-email-spam-score
• This one will help with email blacklists: https://uptime.com/blog/domain-blac...:text=If your site is on,to ask to be removed.

I'll stop there, there's just too much to cover on this topic.

In short:

• A great brandable domain doesn't need any backlinks
• An established brandable domain with organic and high quality backlinks can command a higher value
• A brandable domain someone used blackhat SEO/SEM campaigns to manipulate the ranking data with poor backlinks with see low to no added value and will potentially be devalued or penalized for the unethical practices.

I would suggest just focusing on organic quality and not ways to manipulate data, which can backfire and blow up in someones face,