domains Atom launches Cloud Broker program

[equity78]

Atom.com announced their Cloud Broker program on X and all the details are on their helpdesk. So now if you want to promote Atom premium listing domains, you can. Here is what it says for the broker side, their is a bunch of info for sellers as well. How Does It Work For Cloud Brokers? […]
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[draco]

I wouldn't mind outbound, but only with an assigned broker. They could put up a broker directory, where the brokers would list their qualifications, how they would market the domains, and what type of domains they would consider. You can then submit your domains to them. Like NamePros, there should be some penalty (coins, points) for submitting domains that aren't what they want. Otherwise, they'll just be bombarded.

Brokers should also have the option to reach out to domain owners, if they see something they like on the platform.

If you reach an agreement with a broker, then that domain can't be listed with another broker.

 

[zotix]

The broker then uses their familiarity with Atom marketplace, and sound naming principles, to find say the 10 best names, and propose them. If the buyer takes one of those names, the broker gets a cut, as per the Atom Broker program. If not, either zero pay or some modest fee if the client says the list was reasonably created, just not any they want.

But isn't that like the existing contest program? Not exactly. In the contests, except those restricted to Tier A creatives, there tend to be thousands of submissions, and I suspect most of them are not very good or relevant. Here, Atom would track and rate brokers, and acceptance to the program would be always under review. Those who do not provide relevant suggestions would be dropped.

Hey dear Bob,

I like the approach to how you think about this obvious topic with outbound spamming. It's, tbh. a good idea, what you proposed - but there are probably a few downsides: It might be a cherry-picking for brokers to get the best Domains out of the pot. I mean, they would present these Domains under their liability through their page, like other big Domainers here on NP do, but I still see the risk that there is something like an affiliate program on their page, which would then third parties give the option to do exact the same thing. I mean, yes - you could potentially exclude everything. But as we know, and that's a German quote, "Geld frisst Hirn" -> "Money eats your brain" - people get greedy and want to make progress and not sign up for something they struggle with.

And the point with the Domain Contest is perfect. I can't agree more.

Well, I kind of "criticized" your idea (even though I mean it respectfully), but I don't have the best solution as of now.
We see changes in their terms & conditions and rising numbers of Domains that want to participate.
And there are still people in this big world who don't care about the TOS unless they get detected, so some people who have fake Profiles/IDs, etc., could abuse it even more, mass spamming in all socials (with all the toolkit they have), make their money & could be successful with it.

So, the potential to abuse it is very high. It takes 1-3 weeks to evaluate and properly analyze it.
But I enjoy reading this discussion. Different ideas, thoughts, opinions, constructive - thumbs up to everyone here!

One thing I did not understand correctly: Do they mention in each outbound / sales activity that they are acting as a "self-employed"-third party for ATOM, or do they just mention that they are not the owner but brokering for someone?
I assume they don't get any seller's data? If yes, it would be a compliance topic as well.

Best regards,
Mustafa

 

[Bob Hawkes]

Hi Mustafa,

Thanks for your well-expressed comments. And no doubt there are potential issues, possibly serious, as you suggest.

It might be a cherry-picking for brokers to get the best Domains

This will certainly happen, but ultimately the interest of Atom should be that buyers get the best names for their situation (that would not necessarily be the very best name, depending on their price constraints). I don't know how one would handle favouritism possibly to certain sellers, and if they should be allowed to promote one of their own names, if it were suitable.

To some degree how many times a name was selected by a broker would provide a metric for the owner, like views and short lists and contest loves do now.

Do they mention in each outbound / sales activity that they are acting as a "self-employed"-third party for ATOM, or do they just mention that they are not the owner but brokering for someone?
I assume they don't get any seller's data?

You would have to ask (or read ToS if it is clear) Atom. I don't know personally other than they have to make clear on any outbound that they are not the owner.

-Bob

 

[zotix]

Thanks Bob

This will certainly happen, but ultimately the interest of Atom should be that buyers get the best names for their situation (that would not necessarily be the very best name, depending on their price constraints). I don't know how one would handle favouritism possibly to certain sellers, and if they should be allowed to promote one of their own names, if it were suitable.

This will certainly happen, but ultimately the interest of Atom should be that buyers get the best names for their situation (that would not necessarily be the very best name, depending on their price constraints). I don't know how one would handle favouritism possibly to certain sellers, and if they should be allowed to promote one of their own names, if it were suitable.

To some degree how many times a name was selected by a broker would provide a metric for the owner, like views and short lists and contest loves do now.

One idea is that what is established in banking is a "Tiering" of clients and, ultimately, the bankers who are eligible / fall into their Tier class.

Tiering "broad" could be done in criteria like:

- Allowed to promote Ultra Premium Domains -> Compared to Banking, in Germany, it would be "Wealth Management," depending on the Bank - it's a Banker who is in a Department handling clients from 5-10mn€ net worth

- Allowed to promote Premium Domains -> Compared to Banking, in Germany, it would be something like "Private Banking," depending on the Bank - it's a Banker who is in a Department handling clients from 500k$ net worth

- Allowed to promote Upgraded Standard Domains -> Compared to Banking, in Germany, it would be like a regular Banking clerk dealing with clients who don't fall into one of these groups.


So it could be an option to establish a Tier system for Brokers, like "Level," - and the KPIs could potentially be:

- CTR / in a specific period
- Complaints
- Feedback System
- Community Engagement like "Teaching and Helping others"
- Activity

Those are measurable and would protect ATOM by not allowing everyone to get a wildcard for expensive and sensitive Domains. It would encourage the ATOM broker community to contribute, avoid Complaints, and "unlock" themselves to higher-tier groups.
Even in the Premium section, Domains are from 3k up to XXk $.
So establishing that kind of system is not rocket science, but it would help them protect higher-value Domains from spamming by random new brokers.
Of course, a company focused on brokerage with 50 Employees will reach the Goal even faster than a solo broker - but that's the point: If they want to benefit from a Broker and still want professionalism, this should be the way to go.

Let me know your opinion, I am open for criticism

Kind regards,
Mustafa

 

[Ryan_DA]

Namelot tried this I believe. Don't think it was ultimately successful.

 

[zotix]

Namelot tried this I believe. Don't think it was ultimately successful.

It looks good, but the approach is different, and you can't compare a Micro company, even though they are in the Namesilo group, with Squadhelp / Atom.

https://techstartups.com/2023/03/24...ow-its-naming-and-domain-name-sales-platform/


There is a different financial power; just look for the balance sheets.

At least for Namelot

This is a completely different league in terms of market reach, credibility & chances of better market penetration.

Kind regards,
zotix

 

[Future Sensors]

https://www.prnewswire.com/news-rel...er-future-for-domain-brokerage-301837188.html

 

[zotix]

https://www.prnewswire.com/news-rel...er-future-for-domain-brokerage-301837188.html

Thanks for sharing; I saw it already on their website. - But it's not reflected in their Balance sheet.
(The figures that SAW is advertising)

And what I meant with different approach, is that for NameLot, the client (obviously) picks the broker.

Im not signed up there, but if there is just cherry picking, i dont know how efficient that is - at least, me as a broker would rather pick the bigger ticket than a smaller one; the initial effort will be the same.
And thats what i (as of now) like for ATOMs Brokerage Service. Even though it has things to be re-considered, Domains are already clustered by their Standard/Premium Tiering & from a first look, even without being signed up, you already see what a Broker qualifies, the Rules for them etc.
So more transparancy.

Never heard of NameLot tbh.

But thats definetely something to have look on )

Thanks for sharing!
Mustafa

 

[Bravo Mod Team]

GoDaddy Cloud Brokers have entered the chat.

Targeted Email Marketing: Our targeted email campaigns will match your domain names with potential buyers at GoDaddy.

 

[Future Sensors]

GoDaddy Cloud Brokers have entered the chat.

They really did.

https://www.namepros.com/chat/page-213#post-9212251

 

[Future Sensors]

Has anyone spotted an active Atom Cloud Broker in the wild yet?

 

[Future Sensors]

Has anyone spotted an active Atom Cloud Broker in the wild yet?

Fair question.

 

[draco]

Has anyone spotted an active Atom Cloud Broker in the wild yet?

Apparently not?

Any Cloud Brokers on Namepros?

 

[Dane]

Has anyone spotted an active Atom Cloud Broker in the wild yet?

 

[silentg]

Braden found one:

https://twitter.com/x/status/1949843747489104324