strategy Area Code Domains sells domain names that include the area code

[Lox]

Area Code Domains sells domain names that include the area code of the business location, as well as a few keywords related to the business’ niche.

“We help our clients enhance their digital marketing approach so that they can improve their customer acquisition strategy,” says Area Code Domain CEO, Mr. R. Singer. “Trying to advertise a lengthy website URL or ten-digit phone number makes it very difficult for potential customers to immediately retain the correct information of any business. It is not always easy to remember all of these details when first seeing a new business, our strategy is based on the idea of pairing the location with the keywords of the business: for example, 212Yoga.com, 617Pizza.com, 310Menu.com or 407UsedCars.com. With this model, a potential customer instantly knows and remembers these memorable domain names.”

read more (martechseries) / areacodedomains.com

 

[HotKey]

I don't see this gaining too much traction in the sense of "instantly knows and remembers" with combining numbers and letters unless it's a common number pairing like 24/7, 123, 365 or whatnot. People tend to remember more an easy phone number like the pizza pizza one with the 1111 in it.

I don't recall ever searching for geo-related service by using the area code along with keyword, it's always something like keyword and city. There's also many cities that use multiple area codes for the same area, so it can get confusing in terms of memorability.

 

[Dane]

Great concept, but possibly a bit too late. There was a time when an area code was absolutely tied to a local "area." Nowadays people keep their old phone number when they move because they can (thanks to cell phones) so the area codes get diluted and aren't quite as strong as they once were.