Since 'kit' infers a group of items one needs to do a particular thing, ideal name for 'deals' on put-together, rather than individual, items for gamers. Real nice name for deals on whole systems, ready-to-go turnkey systems - maybe even bundled with a dozen of the newest games?
Of course it would be a HUGE task to try develop a site along those lines, best left to the stores and manufacturers themselves and you just wouldn't want to attempt it. BUT:
You can use that marketing approach, if you are good at dealing with end users you're trying to sell this name to; any of the large makers might listen if you approach their biz2biz depts with this name. GamerKits.com nice to have too, unless it's already taken.
However, even more prime use, and only a little work on your part: dev this into a site just for information, not sales, on the best deals/bundles currently being offered for gamers; best bundles of software, hardware, consoles and any related items, even complete PC systems built especially for gamers.
This way you just post a little info each month as a consumer resource, then supply the sponsored links so visitors can zap straight through your portal to wherever the deals/bundles are for sale.
Very nice name, IMO. Not nearly as prime as gameKit of course, but everyone knows what a gamer is now so still ample room for value here. Undeveloped:
reseller - some obvious use but not prime or clear in its message undeveloped, so I think any reseller would really hum and haw over this before buying, and you'd probably get only low value, somewhere xx or low xxx at very most.
End user is ideal of course, but I still can't see a huge price out of this... unless they absolutely must have it and no other name. I'd say conservatively med xxx for end user.
I like the name; not huge strength until you dev a little and spell out what's inside.