Ever appraised a name for low $$ and then it turned out to be a runaway success? (or the other way around)?
I mean .. what would microsoft.com or any other famous name be worth today?
And if someone just posted .. 'hey, what do you think of microsoft.com'? What would your honest reply be if you never heard of the company before?
What i am trying to get at .. is how do professional appraisers appraise a name? Is it just how it sounds? or do they dissect the meaning and synergy of the name as well?
I mean .. what would microsoft.com or any other famous name be worth today?
And if someone just posted .. 'hey, what do you think of microsoft.com'? What would your honest reply be if you never heard of the company before?
What i am trying to get at .. is how do professional appraisers appraise a name? Is it just how it sounds? or do they dissect the meaning and synergy of the name as well?









