I haven't delved into its usage but Certainly top-notch wording for the early years of AI adoption. For obvious reasons I can only see a networking or technical company running with it and even then it's possibly going to be supplemental to a brand-identity. I'm not going to try and price it in the .Net. Probably one of those that you could see what's happening on the .com and then try to establish a 5% (likely) to 10% (best) ballpark on that value