I like it. Brandable and generic. With brandables, it can take some time to sell. Whatever you idea was when you regged it, you should do it. Hard to put a vaue but I see names like this go for $xxxx sometimes in the end user market. I havent researched it, but the name is nice. Reseller price would be $xx.
As above said, not a bad brandable, short and snappy with some degree of energy (even the word basic is working quite well i this compounded brand). Could have potential for foot wear, hiking clothes, fun sports toy, moulding etc.