information Afternic Just Posts Data on Year 2022 Sales by TLD

[Bob Hawkes]

This morning the Afternic Twitter account posted a summary of year 2022 sales by TLD. They first posted a graphic showing the huge dominance of .com. The graph is really hard to read, but the huge blue square is .com.

But in the second Tweet they gave an ordered list by TLD. I have captured it below:

My observations from the data:

• com even more dominant than might have predicted
• not surprised that org leads net, but the first graph shows difference not much
• somewhat surprised that co leads both xyz and io and others
• ca did well as country code
• shop surprisingly strong, just ahead of app
• cc ahead of tv and de, but ordered list the differences may be slight

Really appreciate Afternic sharing the data. Thanks @James Iles for any role in release, or pass on thanks to others, please.

-Bob

PS Note that this data is by total dollar volume, not the number of domains sold. Therefore the huge .com sales play big role in the graph.

 

[Bob Hawkes]

It is surprising that there are significant changes between these results and NameBio. For the same year (2022) and using only sales $500 and up (to try to reduce impact of auction wholesale acquisitions) here are the results from NameBio for the extensions right after .com. I ordered by sales dollar volume, but if the Afternic results are by number of sales, one would use right hand column.

TLD	dollar volume	number​
org	$6,900,000​	2586​
xyz	$4,200,000​	509​
net	$2,700,000​	1170​
io	$1,900,000​	459​
co	$1,100,000​	327​

They agree on org being next, but the NameBio results then show xyz before net (if volume) and show io ahead of co (no matter dollar volume or number of sales), in contrast to the Afternic results.

What does this mean? Probably just that different marketplaces have different strengths in terms of the type of names that sell there. If only Afternic sales were reported to NameBio, we would have a much more complete picture of what is happening in the market.

There are also big differences in the national TLD ordering. Again for $500+ sales from 2022, here are the results from NameBio for .de, .us and .ca.

de	$2,400,000​	537​
us	$331,000​	81​
ca	$190,800​	29​

The Afternic results rank .us ahead of .ca and both ahead of .de, whereas .de totally dominates in the NameBio results, whether one uses dollar volume or number.

-Bob

 

[buydomainnames]

Really appreciate for this great sharing

 

[Bob Hawkes]

but looks like .AI didn't make the cut.

I am pretty sure that will be different when the 2023 results are released! But even in 2022, I was somewhat surprised.

I was initially surprised that .de wasn't higher, but then I realize most high .de sales come via Sedo.

Yes it really demonstrates that in certain TLDs there is a huge difference between Afternic and Sedo. One must be careful in making conclusions from NameBio since (almost all) of the Afternic results are not in for last 9 years or so.

It would have been really nice to have the specific numbers (number of sales, sales volume) rather than just graphical presentation, and also some breakdown by price. But appreciative of this much data, that as far as I know we have not received for a number of years.

-Bob

 

[Recons.Com]

It is surprising that there are significant changes between these results and NameBio. For the same year (2022) and using only sales $500 and up (to try to reduce impact of auction wholesale acquisitions) here are the results from NameBio for the extensions right after .com. I ordered by sales dollar volume, but if the Afternic results are by number of sales, one would use right hand column.

TLD	dollar volume	number​
org	$6,900,000​	2586​
xyz	$4,200,000​	509​
net	$2,700,000​	1170​
io	$1,900,000​	459​
co	$1,100,000​	327​

They agree on org being next, but the NameBio results then show xyz before net (if volume) and show io ahead of co (no matter dollar volume or number of sales), in contrast to the Afternic results.

What does this mean? Probably just that different marketplaces have different strengths in terms of the type of names that sell there. If only Afternic sales were reported to NameBio, we would have a much more complete picture of what is happening in the market.

There are also big differences in the national TLD ordering. Again for $500+ sales from 2022, here are the results from NameBio for .de, .us and .ca.

de	$2,400,000​	537​
us	$331,000​	81​
ca	$190,800​	29​

The Afternic results rank .us ahead of .ca and both ahead of .de, whereas .de totally dominates in the NameBio results, whether one uses dollar volume or number.

-Bob

Could be explained by USA vs Europe exposure.

.de owners, possibly rightfully, believe that Sedo has better exposure to the European, especially German, buyers and have better brand recognition there. So they might have better stock, more customers, more sales than Afternic.

And, vice versa, .us is big for the USA that is dominated by GD/Afternic.

 

[Bname.com]

COM also is NO.1

 

[comRaid]

They agree on org being next, but the NameBio results then show xyz before net (if volume) and show io ahead of co (no matter dollar volume or number of sales), in contrast to the Afternic results.

What does this mean? Probably just that different marketplaces have different strengths in terms of the type of names that sell there. If only Afternic sales were reported to NameBio, we would have a much more complete picture of what is happening in the market.

The .xyz bias in NameBio might have been caused by Swetha's regular reporting of sales, while those selling .net etc are not reporting that consistently.