Initially, I was not really sold on this domain. It is a bit long, lots of syllables, etc.
When I did some research it is clear this term is actually in use by a decent amount of end users. It is taken in quite a few domains as well, where the domain would be an upgrade for the end user.
I think this is the quality of domain you put at say $3,500 - $5,000 range and it will yield a market standard 1-2% sell-through rate on a portfolio scale.
Brad