I just experienced an issue that can be said about Chinese consumers when they try to remember domain names. Recently our car finally rested in peace and a friend was generous enough to lend a car to us for a while. After the car was delivered to us today, it presents a new challenge for us: a different car license number to remember (yes, where we live there are occasions when we need to tell people our car license number). The number is HJD555.
Read MoreFrom this simple exercise, you can see that something with a meaning is easier to remember. If a meaningless domain name is given a meaning that enables Chinese customers to associate it with your products or services, then you have a brand. When a domain name becomes a brand, just imagine its value...
