A/B testing with/without afternic

[davidc1]

Hello all,

As I see hugedomains delisted their domains from afternic, i want to make a try...

Just starting a split test on my portfolio, trying not listing domains on afternic.
Half of my portfolio is as usual dan landers + domains listed on afternic, whereas the other half is dan landers but domains not listed on afternic.
These days my sales are 2/3 afternic - 1/3 landers , 5 years ago it was the contrary...

Let's see results, i think i'll have enough data in less than a week...

 

[davidc1]

I think, for the experiment, you should do 1/2 names listed with AN, 1/2 not listed, but all of them with Sedo (MLS if eligible).

That way, your name will still get exposure via distribution network which often duplicates Afternic's with the exception of Godaddy itself.

if your results show that the afternic unlisted bucket makes more (probably less in pre-commission and more post commission calculation) after the commission, then it would be something that all of us should use.

E.g. 50k Afternic sales with 25% average commission (boost, non-boost, afternic lander, other lander mix) will net you 37.5k

While 45k sales with own landers + Sedo network with average of 15% (mix of 3% cc charge with no commission to 20% Sedo partner sales to 15% Sedo own sale to 10% with Sedo lander) will give you 38.2K.

I stop this test now, i have enough results to see that, low prices domains needs to be afternic listed, otherwise i lose sales (30%+). As some said, could be different for high priced domains, but that kind of test would need much more time to be made... and could cost me a lot if the ratio of missed sales is the same what i see today.

 

[Recons.Com]

I stop this test now, i have enough results to see that, low prices domains needs to be afternic listed, otherwise i lose sales (30%+). As some said, could be different for high priced domains, but that kind of test would need much more time to be made... and could cost me a lot if the ratio of missed sales is the same what i see today.

Wow. I envy your velocity. You had enough results in one day to conclude your test? ))

 

[davidc1]

Wow. I envy your velocity. You had enough results in one day to conclude your test? ))

Yes, around 15 sales (most low prices +2 lto)

 

[Dane]

Yes, around 15 sales (most low prices +2 lto)

How low is "low"?

 

[davidc1]

How low is "low"?

from 100, so maybe the test should be done with higher priced domains only, 2K min , but even at this price not sure not to loose 10-20% of sales....