Your domain name is your online calling card, so you want to make sure it not only reflects the right image, it's easy to find and remember. A lot of people get this wrong and end up with a domain name that isn't as usable as they'd hoped.
Read MoreIf the domain you want is already taken, try something else that's unique. Don't create a close variation, because someone looking for "adorablepuppies.com" could easily go to "adorablepuppy.com" instead. Break out the thesaurus if you need to...