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advice 30 TIPS TO CHOOSE THE BEST DOMAIN FOR YOUR BUSINESS

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The choice of domain is a fundamental part of any website. A good domain can help you with positioning if you include a keyword and can improve the brand image that your site transmits if it is attractive.

Every day it is more difficult to find an original domain, attractive and free, but with a little patience and imagination, we will find the ideal domain. Here are some general tips:

Choose a domain that is easy to write, verbalize or spell. Think about whether you could give your domain by phone to another person easily. If so, it is a good domain.
Choose a domain as short as possible. Big brands also use short names. Nowadays there are no free .com domains of 1.2 or 3 letters left, hurry up!
Choose an easy-to-remember domain. If the name has any meaning, you will make it easier, and if it is catchy you have a lot of livestock.
If you can, buy a domain with antiquity. The search engines give more value to the domains with more years, so your website will be better positioned.
If the domain contains any relevant keyword, you will have many points earned to appear in the first searches of that keyword, so if you can and it does not look bad, take advantage.
Choose a domain name that has something to do with your activity . Unless it is intuited.
If your company or startup already has a brand or original name, use this name for the domain and for the site in general, otherwise, it could disorient your users.
Avoid the middle (-) and low (_) scripts. Many people do not know or get confused and could lead to errors, so you would lose visits and possible customers.
For the same reason, avoid words of unclear spelling or unusual terms, there are no doubts. If people do not know how to write it ...
Also, avoid the numbers in the domain. They do not like and they are not easily remembered.
If you intend to be visited by other countries, avoid it at all costs.
Register your domain as soon as possible. If you have more or less clear do not hesitate, register it will not be to "steal it." In addition, domains are usually worth less than $10, better not use it than not have it.
Choose the .com domain as the first option. Your page will rank well around the world and the .com ending is the easiest to remember.
If your business is going to focus only on your country, you can also use the generic of your country (Australia .Au Uk .UK). Your page will be positioned well in your country, but not outside.
If possible, register all the possible options (.com, .au, .net, .org), this way you will avoid that competition appears with your same name.
You can also register the plural or singular of your domain name, as well as the feminine and masculine, if possible.
It is preferable that the domain is hosted in the same country as the website and the company, especially for positions in that country.
When you register, make sure that the registration is made in your name or that of your company. Avoid future legal problems.
Before registering your new domain, ask for the opinion of other people. Sometimes, what seems like a great idea to us may seem ridiculous to others. Keep in mind other points of view.
Use specialized tools to study the different possibilities, such as Domain Name Generator or Domain Typo Generator.
You can also use a thesaurus if you have an idea but can not find the free domain.
Avoid capital letters. Register your domain name in lowercase, as everyone does, otherwise, you will confuse your customers and it will be harder to remember.
Do not accumulate consonants or use double letters in the name if possible, we are not accustomed.
Also, avoid acronyms and abbreviations. Although for you they have meaning, it may be that for other people Michas will not and they will forget it easily or it will lead them to write errors.
If you operate internationally, check that your domain does not have another meaning in another language or is difficult to understand/write.
Do not use registered trademarks or names of other companies for your domain to take advantage of their clientele, even if the domain is free and available. In the long run, it will bring you problems and you will never enjoy your own identity. Try to be unique.
Do not go changing your domain constantly, all the positioning and brand image that you have achieved will go to hell. Think about it in the beginning, and see to the end with it.
Do not lose it! Be aware of its expiration date and renew it when you touch. If you go over the date a single day, you can not access your site through the domain you had, and it will be exposed so that it remains any other.
Better if you register for a long period of time. Not only will you not lose it, but the search engines will understand that your project is stable and this will also help you in the positioning.
Finally, be careful with where you register your name. There are hundreds of registries (almost all at the same price), make sure it is a safe and reliable company.
 
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