.tv 2006 Prediction Article

[Joe123]

An interesting article concerning predictions for online media in 2006. Guess what is the lead prediction/trend? Online TV:

Although next year is still a month away, Jason and Paul have cleaned off their respective crystal balls and agreed on a few of the top trends and predictions for 2006. TV--only not TV.

:hehe:

The whole article is at: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=37081

 

[izo-pod]

from the article: >>Television networks are still trying to figure out whether consumption via online and wireless channels is simply driving interest, or is a new viewing trend.<<

18-25 year olds. They are the key. They are the ones who are the target of most mass media advertising.

I can't believe any Network executive at this point is still trying to figure out "what's going to happen". That 18-25 year old group will most definitely pay for the convience to watch shows when it is convienient for them. They also will definitely like the "new" interactivity with the shows they watch religiously.