Meals101.com is cute and geared for twenty/thirty-somethings in terms of classes on cooking and recipes.
If there is no enduser in sight, which may be the case in this economy, I would suggest that you develop it instead of allowing it to languish in a parkiing lot(it will only rot there). This exposes the name to the world and gives potential endusers ideas of what they can accomplish with the name. Market the name if you are ambitious enough to related concerns and use powerpoint presentations if you can. This is an egg that you do not just sit on.
Don't know about how much but do feel it has a nice potential if you mix the right ingredients.