participation

Is participation, in blogs and forums, from companies offering products/services a good thing or bad thing? Do you like to see companies, whether it's the CEO/President or a staff member, engaged in topics on forums/blogs. Do you consider it spam or do you consider it educational and helpful...

Is participation, in blogs and forums, from companies offering products/services a good thing or bad thing? Do you like to see companies, whether it's the CEO/President or a staff member, engaged in topics on forums/blogs. Do you consider it spam or do you consider it educational and helpful...