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Amanda Peterson's job is a combination of professional brainstorming, air-traffic control, and linguistic ballet. She's the Head of Naming at Google, which means that the appellation of every product that flies out the company's doors needs to pass her inspection first.Creative names can...

Amanda Peterson's job is a combination of professional brainstorming, air-traffic control, and linguistic ballet. She's the Head of Naming at Google, which means that the appellation of every product that flies out the company's doors needs to pass her inspection first.Creative names can...