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How to interpret social media metrics and increase ROI

A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social...
- Jae Mckelly
- Post #1
- Apr 13, 2015
- search volume social media... metrics increase roi social media marketing click-through rates banner ads brand exposure social media tools
- Section: Business and Marketing
How to interpret social media metrics and increase ROI

A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social...
- Jae Mckelly
- Thread
- Apr 13, 2015
- search volume social media... metrics increase roi social media marketing click-through rates banner ads brand exposure social media tools
- Replies: 0
- Section: Business and Marketing

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