click-through rates

A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social...

A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social...