banking brands

The world’s top banking brands have faced numerous headwinds in the past 12 months, resulting in a drop in global brand value. But when the going gets tough, the tough brands double their efforts, finds Joy Macknight. The total global brand value of the Top 500 stands at $1327bn. Regionally...

The world’s top banking brands have faced numerous headwinds in the past 12 months, resulting in a drop in global brand value. But when the going gets tough, the tough brands double their efforts, finds Joy Macknight. The total global brand value of the Top 500 stands at $1327bn. Regionally...